soft asset

soft asset
soft asset UK US noun [C, usually plural] HR
something such as skills, ideas, or knowledge that a business depends on to be successful: »

California is at the forefront of the new economy in which soft assets will play an increasingly important role in generating growth.

Compare HARD ASSET(Cf. ↑hard asset), TANGIBLE ASSET(Cf. ↑tangible asset)

Financial and business terms. 2012.

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